Friday, November 4, 2011

Hearst brings back "Most Wanted"

To continue coverage of my media corporation, Hearst Corporation, it was announced this week that "America's Most Wanted"" would return to cable television beginning December 2. The show will air on Lifetime Network, which is owned by A&E Television Networks, a joint venture of Walt Disney's ABC Television Group, Hearst Corporation and Comcast Corp.-controlled NBC Universal. The show plans to return the original host John Walsh, who had his son kidnapped and killed in 1981. Fox cancelled the show in the spring because of high production costs. This will be the 25th season for the show. "America's Most Wanted" has been credited with the rescue of 61 missing children or persons. The show has played a major role in the capture of more than 1,100 fugitives in the U.S. and 30 countries, including 17 on the FBI’s Ten Most Wanted List. Hearst Corp has alos established an office in Beijing, China. The office overseas will handle all business opportunities in Greater China. Hearst Corp has also recently announced the launch of 2 new YouTube channels. The channels will be an Automotive channel and Fashion and Beauty channel. Both are set to launch in 2012. Hearst has a state-of-the-art, digital video studio and production facility; a stake in Mark Burnett Productions; and deep relationships with other best-in-class production companies. The company’s award-winning in-house video team has produced a library of over 12,000 videos across its brands and nearly 200 hours of monthly video programming that is used on the company’s websites and tablet applications. Hearst will develop original content specifically for this platform, as well as use some of its existing video. It seems as if Hearst Corp is only extending its reach into the many available markets.

2 comments:

  1. This is amazing. I'm sure it will stick around this time, at least for a full season. Kudos to Hearst.

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  2. This sounds a lot like what I've read about Gannett. Traditional newspapers are turning to the Internet to maintain revenues that are declining with decreasing circulation. Gannett has had some success with some non-news online properties, though it sounds like Hearst is staying with media for now. Both seem to be working well for them, though.

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