Hearst Corp launches online shopping platform

eEight media and publishing companies, including Hearst Corp, have joined together to create a common online shopping platform to help advertisers to reach consumers making purchasing decisions. The venture, titled Find n Save, will allow advertisers to reach 19 of the top 50 markets, with an expansion into 21 of the top 50 markets within a few weeks. Hearst has also been in the news for a purchase that was made in 1999. Hearst Corp purchased the New York based media conglomerate Chron. Although the property is now worth less than half of the nearly one billion dollar purchase price, there is some optimism. Although The Chronicle Building is a historic site and cannot be torn down, there is some talk of developing the area around it; creating high end condos or office spaces.

Hearst brings back "Most Wanted"

To continue coverage of my media corporation, Hearst Corporation, it was announced this week that "America's Most Wanted"" would return to cable television beginning December 2. The show will air on Lifetime Network, which is owned by A&E Television Networks, a joint venture of Walt Disney's ABC Television Group, Hearst Corporation and Comcast Corp.-controlled NBC Universal. The show plans to return the original host John Walsh, who had his son kidnapped and killed in 1981. Fox cancelled the show in the spring because of high production costs. This will be the 25th season for the show. "America's Most Wanted" has been credited with the rescue of 61 missing children or persons. The show has played a major role in the capture of more than 1,100 fugitives in the U.S. and 30 countries, including 17 on the FBI’s Ten Most Wanted List. Hearst Corp has alos established an office in Beijing, China. The office overseas will handle all business opportunities in Greater China. Hearst Corp has also recently announced the launch of 2 new YouTube channels. The channels will be an Automotive channel and Fashion and Beauty channel. Both are set to launch in 2012. Hearst has a state-of-the-art, digital video studio and production facility; a stake in Mark Burnett Productions; and deep relationships with other best-in-class production companies. The company’s award-winning in-house video team has produced a library of over 12,000 videos across its brands and nearly 200 hours of monthly video programming that is used on the company’s websites and tablet applications. Hearst will develop original content specifically for this platform, as well as use some of its existing video. It seems as if Hearst Corp is only extending its reach into the many available markets.